Stelos Alliance
Social Media Fellow
Overview
Spearheaded a social media campaign highlighting campus leaders/influencers from underrepresented populations to better promote the Stelos Alliance (typically affliated with a small portion of the Honors College) to a wider student audience.
Responsibilities
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Managed end-to-end production
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Identification, Outreach, and Scheduling of student leaders
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Filming
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Video editing (Canva + Adobe)
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Developed storylines
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Supervised 2 junior social media journalists
The Insight
Texas State has a majority demographic of students from gender or racial minorities, yet there is still an imbalance among visibility of student leaders. Partnering and highlighting students from diverse backgrounds will expand the audience of the Stelos Alliance.
The Results
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13,943 total impressions
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2,300+ impressions per video
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6 short-form reels posted