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Made by Dentists
Strategy + Art Direction + Copywriter
Ask
Develop a creative strategy and deliverables showcasing the Made by Dentists products specifically for kids, targeted at new parents with young children.
Insight
Parents want something that is consistent and reliable because when raising young kids you have to expect the unexpected.
Solution
Position Made by Dentists for Kids as a pillar of dependability. When everything else is going awry in a parent's day, their child will at least have a clean, healthy smile.
Big Idea
Everyone has had an embarrassing school photo, whether kiddos forget, get dirty, or just believe that glitter fairy wings match everything. However, the most important thing is a bright smile, prove it with help from Made by Dentists.
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